It’s a sustainable industry which stimulates the local economy and has undergone notable innovation in agricultural techniques and technologies which optimise production, sustainability, quality and taste of the produce. The industry complies with strict measures regarding sustainability and environmental protection.

And from this, the campaign “CuteSolar: Cultivating the taste of Europe in solar greenhouses” was born. It’s a promotional, information- and education-based programme co-financed by the European Union, lasting three years with an investment of more than €1,950,000. It will take place in Spain, Germany and Belgium and will primarily consist of a content dissemination strategy within the digital realm.

OBJECTIVES

The promotional public information campaign “CuteSolar: cultivating the taste of Europe in solar greenhouses” has the following objectives:

Inform the consumer of the advantages and benefits of consuming fruit and vegetables produced in European solar greenhouses as well as informing the consumer about the contributions this production method makes in the field of environmental, social and economic sustainability.

The information provided to users and consumers is based on truthful, verifiable data and is presented in a didactic and accessible way.

ACTIVITIES

Discover our scheduled activities and events.

PARTNERS

was established in 1988 as an Association of Fruit and Vegetable Producer Organisations with the objective of bringing together the fruit and vegetable sector in Andalucía.

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is the Spanish Inter-professional Organisation of Fruit and Vegetables, whose objective is to bring together the entire Spanish fruit-and-vegetable-producing greenhouse sector and serve as an official interlocutor between institutions, the consumer and the EU. They also dedicate their efforts to research, investment and innovation in the sector itself.

Find out more.

Based in Brussels and founded over 60 years ago, the European Fruit and Vegetables Association is responsible for representing, defending and promoting the European fruit and vegetable sector, working in collaboration with national and regional associations, particularly those from Spain, France, Germany, Greece, Italy, Poland and Portugal.

Find out more.

PARTNERS

was established in 1988 as an Association of Fruit and Vegetable Producer Organisations with the objective of bringing together the fruit and vegetable sector in Andalucía.

Find out more.

is the Spanish Inter-professional Organisation of Fruit and Vegetables, whose objective is to bring together the entire Spanish fruit-and-vegetable-producing greenhouse sector and serve as an official interlocutor between institutions, the consumer and the EU. They also dedicate their efforts to research, investment and innovation in the sector itself.

Find out more.

Based in Brussels and founded over 60 years ago, the European Fruit and Vegetables Association is responsible for representing, defending and promoting the European fruit and vegetable sector, working in collaboration with national and regional associations, particularly those from Spain, France, Germany, Greece, Italy, Poland and Portugal.

Find out more.