It’s a sustainable industry which stimulates the local economy and has undergone notable innovation in agricultural techniques and technologies which optimise production, sustainability, quality and taste of the produce. The industry complies with strict measures regarding sustainability and environmental protection.

And from this, the campaign «CuteSolar: Cultivating the taste of Europe in solar greenhouses» was born. It’s a promotional, information- and education-based programme co-financed by the European Union, lasting three years with an investment of more than €1,950,000. It will take place in Spain, Germany and Belgium and will primarily consist of a content dissemination strategy within the digital realm.

OBJECTIVES

The promotional public information campaign «CuteSolar: cultivating the taste of Europe in solar greenhouses» has the following objectives:

Inform the consumer of the advantages and benefits of consuming fruit and vegetables produced in European solar greenhouses as well as informing the consumer about the contributions this production method makes in the field of environmental, social and economic sustainability.

The information provided to users and consumers is based on truthful, verifiable data and is presented in a didactic and accessible way.

ACTIVITIES

Discover our scheduled activities and events.

PARTNERS

was established in 1988 as an Association of Fruit and Vegetable Producer Organisations with the objective of bringing together the fruit and vegetable sector in Andalucía.

Find out more.

is the Spanish Inter-professional Organisation of Fruit and Vegetables, whose objective is to bring together the entire Spanish fruit-and-vegetable-producing greenhouse sector and serve as an official interlocutor between institutions, the consumer and the EU. They also dedicate their efforts to research, investment and innovation in the sector itself.

Find out more.

The Assembly of European Fruit, Vegetable and Horticultural Regions is a European association created in 2000 on the initiative of a group of Spanish, French and Italian regions.
It represents the voice of fruit, vegetable and horticultural regions and their producer organisations in Europe.
The specificity of the AREFLH, which is its strength, lies in its original structure. It is composed of two colleges: the College of Regions and the College of Producers. The complementarity of these two colleges allows for joint work and common positions between regions and producers’ representatives.

Find out more.

PARTNERS

was established in 1988 as an Association of Fruit and Vegetable Producer Organisations with the objective of bringing together the fruit and vegetable sector in Andalucía.

Find out more.

is the Spanish Inter-professional Organisation of Fruit and Vegetables, whose objective is to bring together the entire Spanish fruit-and-vegetable-producing greenhouse sector and serve as an official interlocutor between institutions, the consumer and the EU. They also dedicate their efforts to research, investment and innovation in the sector itself.

Find out more.

The Assembly of European Fruit, Vegetable and Horticultural Regions is a European association created in 2000 on the initiative of a group of Spanish, French and Italian regions.
It represents the voice of fruit, vegetable and horticultural regions and their producer organisations in Europe.
The specificity of the AREFLH, which is its strength, lies in its original structure. It is composed of two colleges: the College of Regions and the College of Producers. The complementarity of these two colleges allows for joint work and common positions between regions and producers’ representatives.

Find out more.